Portfolio

Managed multiple roles to make specialty patients’ lives easier. Worked across hubs, copay, specialty pharmacies, PAP, REMS, and TPMs to connect the patient silos into one, easy to navigate journey on mobile. Built digital marketing and sales funnel using Salesforce, Mailchimp, Outreach, LinkedIn automation, and podcasts.

Designed and launched multiple campaigns in two months to grow revenue during seed financing negotiations. Focused leadership on LI thought leadership (connections, posts, ads) as the highest ROI at this stage. Architected both B2B and B2C campaigns.

Lead clients in maximizing customer value by applying and automating data science with a unique blend of product, APIs, and services.

Led innovation with team of seven product managers in payer communication products including print, digital, and member engagement.

Executed turn-around of failing startup that included launching first new product in over four years in an FDA regulated environment. Implemented beta partner program for rapid iteration to released product. Architected configuration process that reduced COGS by 100% and enabled smaller footprint for operations.

Consulted, designed and sold physician engagement app to HCA. Discovered the problem and provided a customized Mercury app to deliver consumer-grade experience and enterprise-grade back end at a significantly lower cost than full custom. Provided materials to sell the project to stakeholders across the organization.

Evaluated existing technology then researched multiple market opportunities to commercialize IP external to organization. Presented market sizes, competitors, and ROI estimates to project owner, then the entire C-suite. 

Doubled revenue and reduced costs by 40% in one year by rebuilding customer experience team and radically automating processes. Redesigned onboarding process to be more efficient and effective, leading to eval conversion rate (“try before you buy” model) greater than 80% and a retention rate above 99.5%. Redesigned Salesforce to cover sales, marketing, and customer success needs.

Developed and managed non-earned digital marketing funnel for rapidly growing company in the B2B HR Benefit space. Coordinated multiple channels, automation, and analytic tools to provide cost-effective lead generation for sales team. Channels included Facebook, Adwords, LinkedIn, Twitter, Email and OOH.

We were asked to create a brand new product and the company's first mobile app. Created requirements, put together wireframes, iterated through visual and user experience design with prototypes, and delivered complete specification for handoff to development. Also included complete survey package for use with physicians during beta testing.

Healthcare Bluebook needed help with a new product targeted to physicians. We took the rough wireframes and generated graphic layouts and a prototype in Powerpoint. Solved issues with flows, user experience, and visual problems.

Managed new mobile app product based on custom prototype. Created strategic and tactical marketing actions to support development of three markets: Enterprise, Higher Education, and Healthcare. Included websites, digital advertising, conferences, speaking engagements, channel partnerships, and sponsorships. Clients landed included SAP, Johnson & Johnson, and University of Mississippi.

Part of our practice is giving back to our community. Up to 20% of our time is spent on projects for nonprofits. We migrated them from an unmaintainable Wordpress site to the Wix platform in under three  person days and then trained the staff to maintain it.

Created and executed first strategic marketing plan to efficiently market both products and services. Leveraged strengths from both sides to optimize lead generation, partnerships, sponsorships and client references.

Conceived and developed breakthrough browser-based app for syndication across partner apps. One of the first HTML5 apps to use local storage to ensure access without an internet connection, it multiplied the users for product with minimal investment.

Created multiple booth designs that created buzz and generated high quality leads through innovative ideas and technology, not large budgets.

Pioneered geofencing in mobile apps to increase digital coupon use in grocery and convenience stores.